The No To Homophobia campaign is the result of a partnership between the Victorian Gay and Lesbian Rights Lobby, TransGender Victoria and the Anti-Violence Project of Victoria, with key support from the Human Rights Law Centre, headspace and the Victorian Equal Opportunity and Human Rights Commission. The No To Homophobia campaign received funding from the Victorian Department of Health in 2010, as part of the With Respect Awareness Project; the campaign was initiated and formerly led by the ALSO Foundation.

The campaign aims to challenge all forms of harassment and discrimination faced by  lesbian, gay, bisexual, transgender, intersex and queer (LGBTIQ) people, whether in the workplace or in social situations. The campaign aims to reduce the incidence of homophobic, biphobic and transphobic harassment in Victoria (and beyond) by empowering both LGBTIQ people and the broader community to respond to and speak out against this harassment.

No To Homophobia is the first campaign of its kind to be broadcast on mainstream national television. While the campaign focus is on harassment in Victoria, No To Homophobia sends the message to all Australians that homophobic, transphobic and biphobic harassment are never acceptable, and that those who experience unlawful harassment have official avenues to respond to it, including the Victorian Equal Opportunity and Human Rights Commission and the police, which can result in consequences for perpetrators.

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With Respect Awareness Project

This campaign grows out of a 2006 report of the Attorney-General’s Advisory Committee on GLBTI Issues. The report, PDF With Respect: A Strategy for Reducing Homophobic Harassment in Victoria, made recommendations for a legislative and social change strategy, including social marketing.

Following With Respect, the Victorian Department of Justice commissioned the ALSO Foundation and partners to research and develop a social marketing strategy to counter the unacceptably high levels of harassment and violence experienced by lesbian, gay, bisexual and transgender individuals and communities in Victoria. Called the PDF With Respect Awareness Project (WRAP), its report proposed a social marketing campaign aimed at reducing the prevalence of this harassment by changing community attitudes and behaviours and increasing the capacity of all people – gay, lesbian, bisexual, trans and heterosexual – to respond to homophobic, biphobic and transphobic harassment.

The WRAP report came out in June 2010. The Victorian Department of Health then provided funding to the ALSO Foundation and its partner organisations to produce this No to Homophobia campaign.